Consumers Think Inexpensive Wine Tastes Better When Told It Costs More, a New Study Says
Author Kelly Vaughan of Martha Stewart says “The label on a bottle of wine, how much it costs, where it’s from, and how it tastes can all affect how consumers judge a glass of wine. However, price may be the biggest factor that determines how we perceive the quality of a certain wine. According to a new study conducted by researchers at Basel University in Switzerland, consumers were more likely to favor a cheap red wine if they were lied to and told that it was actually expensive.”
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